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TAG Heuer Carrera

TAG Heuer: The Chase for Carrera

Embark on an action-packed pursuit with actor Ryan Gosling to celebrate the Carrera’s 60th anniversary.

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Tag heuer aqua racer

TAG Heuer Aquaracer Professional 300 Titanium - Exclusive

The Aquaracer Professional 300 is the ultimate sports watch, pairing reliability in challenging conditions with a timeless aesthetic.

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Explore TAG Heuer diverse range of exceptional gifts, all available to purchase at Watches of Switzerland.


TAG built this exciting range of luxury watches to be reliable, accurate and stylish - a collection of eclectic and desirable watches.

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TAG Heuer Aquaracer range of watches pays homage to TAG's experience of making ultra reliable and precise time pieces.

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Formula 1

This range of TAG Heuer watches are resilient, accurate and stylish an unbeatable combination in the eyes of any F1 driver.

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TAG Heuer Monaco Collection


The TAG Heuer Monaco watch, famously worn by Steve McQueen, is a timeless addition to anyones watch collection.

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TAG Heuer Link Collection


The bracelet of the link watch offers the most comfortable TAG bracelet yet, while being a sophisticated and stylish watch choice.

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The Connected watch combines the refinement and elegance of a chronograph-inspired timepiece, with a state of-the-art, custom-designed digital experience.

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Discover the latest and greatest from TAG Heuer.

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TAG Heuer | TAG Heuer Connected Calibre E4

The Calibre E4 collection is breaking through to higher ground with 2 different sizes, 11 watchfaces, ultra-resistant sapphire glass, HD resolution, slimmer ceramic bezels, and a plethora of diverse strap options.

About TAG Heuer

#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules whilst harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Breaking watchmaking conventions, and, as a consequence, mastering time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.

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TAG Heuer Specialist Boutiques

TAG Heuer Specialist Boutiques

We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.

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