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TAG Heuer: The Chase for Carrera
Embark on an action-packed pursuit with actor Ryan Gosling to celebrate the Carrera’s 60th anniversary.
Find Out More Shop The CollectionTAG Heuer Aquaracer Professional 300 Titanium - Exclusive
The Aquaracer Professional 300 is the ultimate sports watch, pairing reliability in challenging conditions with a timeless aesthetic.
Discover The WatchCollections
Explore TAG Heuer diverse range of exceptional gifts, all available to purchase at Watches of Switzerland.
Carrera
TAG built this exciting range of luxury watches to be reliable, accurate and stylish - a collection of eclectic and desirable watches.
Shop CollectionAquaracer
TAG Heuer Aquaracer range of watches pays homage to TAG's experience of making ultra reliable and precise time pieces.
Shop CollectionFormula 1
This range of TAG Heuer watches are resilient, accurate and stylish an unbeatable combination in the eyes of any F1 driver.
Shop CollectionMonaco
The TAG Heuer Monaco watch, famously worn by Steve McQueen, is a timeless addition to anyones watch collection.
Shop CollectionLink
The bracelet of the link watch offers the most comfortable TAG bracelet yet, while being a sophisticated and stylish watch choice.
Shop CollectionConnected
The Connected watch combines the refinement and elegance of a chronograph-inspired timepiece, with a state of-the-art, custom-designed digital experience.
Shop CollectionTAG Heuer | TAG Heuer Connected Calibre E4
The Calibre E4 collection is breaking through to higher ground with 2 different sizes, 11 watchfaces, ultra-resistant sapphire glass, HD resolution, slimmer ceramic bezels, and a plethora of diverse strap options.
About TAG Heuer
#DontCrackUnderPressure is far more than a claim - it is a mindset. Closely connected to motor racing, values of daring pioneering spirit and boldness shape the identity of Tag Heuer watches. Its rich heritage is built on pushing boundaries and breaking rules whilst harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Breaking watchmaking conventions, and, as a consequence, mastering time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition.
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Find Your Nearest StoreTAG Heuer Specialist Boutiques
We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.
Discover MoreLet our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.