Skip to main content



Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.

Discover The Story
Grand Seiko Exclusive

New & Exclusive Heritage 40mm Edition

Grand Seiko is proud to announce three new hi-beat creations, all exclusive to The Watches of Switzerland Group – that build on the storied history of the 62GS.

Shop The Collection


Explore Grand Seiko diverse range of exceptional watches, all available to purchase at Watches of Switzerland.

Elegance Collection

With its distinctively fluid curves, the Elegance Collection epitomizes the aesthetic purity and simplicity that is at the heart of Grand Seiko.

Go to Collection

Heritage Collection

Contemporary and refined, with design elements in seamless harmony, the Heritage Collection is true to Grand Seiko’s values of extraordinary craftsmanship and precision.

Go to Collection

Sport Collection

Combining cutting edge technologies and robust construction, the Sport Collection offers watches of superior functionality and durability.

Go to Collection

Evolution 9 Collection

Based on the Grand Seiko Style which has inspired each and every creation since 1967, the Evolution 9 Collection takes the legibility and comfort of Grand Seiko to a new level.

Go to Collection


Discover the latest and greatest from Grand Seiko.

shop All Grand Seiko

About Grand Seiko Watches

Grand Seiko watches have a distinctive look that reflects Japanese artistic tastes. The design is notable for the purity, simplicity and subtlety of its lines. Grand Seiko calls it “functional beauty,” a style that does not interfere with the reading of the time, but enhances it with harmonious case lines and uncluttered, easy-to-read dials. Key to the design are polished surfaces that reflect rays of light. Since ancient times, Japanese people have admired the subtle gradations between light and shadow in nature. With that inspiration, Grand Seiko uses a simple case design composed of a flat plane and curved line that respond to the movement of light. Grand Seiko creates this hard-edged, flat-surfaced case through a process called Zaratsu, giving the case a mirror-like smoothness where light and shadow play.
Grand Seiko makes watches with three different kinds of movements: mechanical, quartz, and Spring Drive. Spring Drive is a technical breakthrough invented by Seiko that combines the best of mechanical and quartz technologies. It’s an automatic watch that gives quartz accuracy without using a battery. No other watch company has this technology. It’s a testament to the watchmaking savvy of a firm that has made mechanical watches since 1895.

Grand Seiko About Image

Store Finder

Find your nearest Watches of Switzerland store and book an appointment with one of our specialists.

Find Your Nearest Store
Grand Seiko Boutiques

Grand Seiko Specialist Boutique

We are proud to operate a dedicated Grand Seiko boutique that provides world class services tailored to your needs.

Discover More
Back To Top