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Davide Baroncini, the visionary behind the clothing brand Ghiaia, crafts garments that are comfortable yet undeniably refined, by remixing classic dress codes for modern tastes. Raised in Sicily, his journey led him to Pasadena, California, where the essence of Ghiaia took shape. Baroncini's love for watches finds expression with Chopard, chosen for its reflection of his personality, with a touch of European elegance.
The Chopard Mille Miglia Classic Chronograph embodies the best of fine Swiss watchmaking combined with the thrill of the legendary Italian motorsport endurance race. His personal style mirrors this approach — easy, elegant, quintessentially Italian, yet with a sporty and casual American sense of ease. In a world obsessed with trends, Ghiaia stands apart, embodying timeless nonchalance. It's not merely fashion; it's a wearable art meticulously curated to endure.
Watch The Film![Chopard](https://content.thewosgroup.com/wosg/shared/campaign/anytime-anywhere/chopard/chopard-aa-carousel-main-1.jpg)
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Renowned for its creativity, its state-of-the-art technology and the virtuosity of its artisans, Chopard embodies the essence of haute joaillerie. In Swiss watchmaking, Chopard is celebrated for its precise and innovative timepieces, blending classic and contemporary designs with intricate complications and luxurious materials, appealing to discerning clients worldwide.
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MILLE MIGLIA CLASSIC CHRONOGRAPH LUCENT STEEL™
For 35 years, the heart of Chopard and that of the 1000 Miglia have been beating as one. As the official timekeeper of the world’s most famous regularity race for classic cars, Chopard has created the Mille Miglia Chronograph watch. They share a love of beautiful engineering and performance, born of Karl-Friedrich Scheufele’s personal passion for cars and motor racing.
$9,000
Shop The Watch![Chopard](https://content.thewosgroup.com/wosg/shared/campaign/anytime-anywhere/chopard/17970854-1.jpg)
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MILLE MIGLIA CLASSIC CHRONOGRAPH ETHICAL YELLOW GOLD
With a 54-hour power reserve and a stop-second function, this self-winding mechanical chronometer-certified chronograph movement, ticks at a frequency of 28,800 vibrations per hour (4Hz). It features central hours and minute hands , small seconds and a date display, all exemplifying Chopard's characteristic precision and elegance.
$10,900
Shop The Watch A DESIGN PHILOSOPHY
Davide Baroncini's design philosophy embodies a harmonious blend of Italian sophistication and American casual, creating contemporary garments that merge classic dress codes with a modern sensibility. He curates garments and accessories that are not just fashion but are wearable art, meticulously chosen and crafted to endure, each piece narrating a story of heritage, passion, and exceptional style.
"I found in watches something special. You can take care of them, carry them, and pass them to people you love; it's an item with value, yet nothing to do with price tags. Some of my favorite watches are not necessarily valuable in that sense. A beautiful watch is something you don't want to take off."
- Davide Baroncini
Davide Baroncini, photographed at his home/studio in Pasadena, California.
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CHOPARD Mille Miglia Classic Chronograph
The prestigious 1000 Miglia is undoubtedly the most beautiful car race in the world. Since 1988 until today, Chopard has offered timeless watches for men, featuring a resolutely sporty character tinged with deliciously retro accents, much like the rally that inspires them. Featuring a 40.5 mm case, bezels, crowns and pushers made from Chopard’s exclusive ultra-tough Lucent Steel™, an ultra-legible dial in a selection of colours inspired by automotive bodywork and a superb ‘glass box’ crystal for a magnificently retro look, the new Mille Miglia Classic Chronograph luxury watch looks just as good with evening wear as it does with a race suit.
Shop The Watch THOUGHTFUL CURATION
Davide Baroncini's creative concepts are deeply rooted in an amalgamation of timeless designs with contemporary artistry. He draws inspiration from his Italian heritage, global experiences, and iconic style icons, infusing his collections with a fresh perspective, ensuring his pieces remain classic yet freshly inventive.
"I design everything thinking of what a man's closet needs, and I often find myself thinking about the designers that inspire me, the era I lived through, or the movie director I admire. If it’s a beautiful item today, most likely, it will be a beautiful item for the rest of its life."
- Davide Baroncini
Davide Baroncini, photographed at his home/studio in Pasadena, California.
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CHOPARD Mille Miglia Classic Chronograph
For 35 years, the heart of Chopard and that of the 1000 Miglia have been beating as one. As the official timekeeper of the world’s most famous regularity race for classic cars, Chopard has created the Mille Miglia Chronograph watch. They share a love of beautiful engineering and performance, born of Karl-Friedrich Scheufele’s personal passion for cars and motor racing.
Shop The Watch THOUGHTFUL CURATION
Baroncini’s approach focuses on crafting refined, comfortable pieces using high-quality materials, reflecting a timeless and authentic style. Cashmere, to him, isn’t just a fabric; it represents a philosophy, a way of life deeply rooted in his Italian heritage.
"Ghiaia is a stone. It's a pebble. I love the colors of it and the texture. I grew up with ghiaia under my feet. I liked the name and the idea of starting from the roots, the ground, a stone. It’s something tangible, and I like the sound. My wife has been trying to have me hire somebody to create a new Ghiaia logo, but I love how it is. It’s five years, and I want to keep it for the next 50 years. I love it."
- Davide Baroncini
Davide Baroncini, photographed at his home/studio in Pasadena, California.
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ExploreCHOPARD
Chopard's elegant jewelry collections feature exquisite gemstones, while its watches blend classic and contemporary designs with intricate complications — notably, the brand pioneers ethical practices, using only responsible sourcing and ethical gold. With a legacy of over a century, Chopard stands as a symbol of sophistication, craftsmanship, and sustainable luxury.
Embrace the spirit of timeless elegance with the unparalleled precision and mechanical sophistication of the timepieces by Chopard.
Explore ChopardLANE E COTONI Featuring Chopard
Davide Baroncini, the creative force behind Ghiaia, epitomizes elegance and authenticity rooted in his Sicilian heritage. Crafting contemporary, refined garments in Pasadena, California, Baroncini combines classic dress codes with a modern sensibility. His style, a blend of Italian sophistication and American casual, mirrors his brand's essence. Baroncini's passion for watches finds expression through Chopard, reflecting his personality and European elegance. Each stitch narrates a tale of heritage and unmatched style, a testament to Baroncini's lasting vision.
Chopard, the esteemed Swiss jeweler and watchmaker, was founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. In 1963, Chopard was acquired by Karl Scheufele III, ushering in an era of expansion into fine jewelry and luxury watches. With a legacy spanning over a century, Chopard continues to symbolize sophistication, craftsmanship, and sustainability in the world of high-end jewelry and watches.
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Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.
This daring initiative takes you on an immersive expedition, exploring the chronicles of our energetic enthusiasts, where time gets expressed in personal and inspiring ways; a true testament to the intersection of horology and culture, a journey that transcends time itself.
Join us as we venture on this global odyssey discovering the narratives of our pioneering muses, where timepiece brands bring passions to life.
Davide Baroncini & Ghiaia are not affiliated with The Watches of Switzerland Group or Chopard
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