Pre-Owned Audemars Piguet Royal Oak 40990323/AS05567

Why We Love It 

One name: Gerald Genta. 

The Audemars Piguet Royal Oak is perhaps Genta’s most memorable work, and in many ways changed the shape of the watch industry.

The Royal Oak essentially created an entirely new category of 'luxury sport' timepieces, and with it came a new design language which inspired countless other manufactures. What's particularly delightful about the design of the Royal Oak is that it works brilliantly in a number of sizes and casing materials, from steel to carbon fiber or solid gold.

What we have here is amongst the earliest and most sought after models in existence - a 5402BA.

Finished in solid 18k yellow gold, this 'Jumbo' model features a 39mm case with the undoubtedly iconic integrated bracelet, a grey micro-tapisserie dial with applied Tritium baton indices, and Audemars Piguet's Calibre 2120 automatic-winding movement beating away within.

Try it on the wrist once, and you'll have a tough time taking it off...

Don't say we didn't warn you!

The Story

Audemars Piguet, the vaunted manufacture from Les Brassus, wasn't doing so well at the end of the 1960s.  Their horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a very traditional past. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.

Utilizing the talents of a designer named Gerald Genta, who would make his name for designing this very watch, AP planned from the beginning to make this new watch - dubbed the Royal Oak - a contradiction to tradition, and it became the world's first luxury sports watch.  Made in steel.  The gamble paid off, and the watch world clamored to get their hands on the cutting edge design, which featured a sharply angled watch with integrated bracelet, micro tapisserie dial, and ultra thin movement.